HAVE YOU EVER WONDERED..?
- How publishers market books – who, what, where & when?
- Why marketing & publicity is important for book sales?
- How to create your own marketing plan, whether traditionally or self published?
- How to work alongside a publisher to maximise marketing efforts together?
- How you can stop spending hours on marketing & get on with writing?
- How you can feel confident about marketing instead of shy or awkward?
If so… this course is perfect for you. Using my exclusive Marketing for Writers method, you’ll finish this course with your own bespoke marketing plan and the tools and confidence to sell books. You’ll have 90 days to complete your course at your own pace via the bespoke course on the Thinkific site. Sign up to start learning!
WHAT YOU’LL LEARN
Neema Shah uses 20 years marketing expertise, real-life book examples and her own experience as a debut author during a pandemic on this course, The modules include:
- Author brand: why developing an author brand is important and how to create your own
- Developing a marketing plan: step by step process plus the distinctions between marketing and publicity
- Target audience: identifying your target audience and how to apply consumer psychology principles to sell more books
- Social media – the core social media platforms and the different things you can do on them
- Web and email: key elements of website and email marketing
- Search Engine Optimisation (SEO) – what it is, why it’s important and how to use it in your marketing
- Measuring effectiveness – the tools and techniques to gauge whether your marketing efforts have made a difference
- Working with publishers – what to ask at marketing and publicity meetings plus tips for public speaking
- Marketing confidence – how to overcome shyness and promote your books authentically
- Time-saving tactics – how you can promote your book faster and more effectively, so you can get back to writing!
You’ll have access to an online course environment. Each module is taught through videos, worksheets and other materials and you’ll have access for 90 days so you can study at your own pace whenever you want. All this for £75!
WHAT WRITERS SAY ABOUT THE COURSE
‘I loved this course. I know next to nothing about marketing so this course provided me with ample information about how to raise my profile and market my work and myself as a brand.’
Ronali Collings, author of All the Single Ladies
‘I thought it was just the right mix of content for a debut author. The course provided me with the perfect to do list! I’d still be staring at a blank page otherwise.’
Sarah Smith, author of Hear No Evil
‘This course exceeded my expectations. Neema’s combination of expertise and experience in both marketing and writing is special. She created a supportive environment and is a great teacher. I highly recommend it.’
Gabriella Braun, author of All That We Are
FAQ
What happens once I sign up?
Once you’ve paid and set up your login with password, you’ll be able to go straight to the course which is housed Thinkific. You’ll be able to access the course anytime during the 90 day period.
How long will the resources will be available?
You’ll have access for 90 days from the day you sign up and you can access the course anytime, anywhere via desktop and mobile app during that time.
How long does it take to complete?
Allow 4-5 hours to watch all the videos and review the materials. You’ll need to allow a further 3-5 hours working through the modules to build your marketing plan.
How much does the course cost?
You’ll get access to the course including videos, cheatsheets, worksheets and other downloadable material for 90 days, all for the price of £75.
ABOUT ME
Publishing your first book can feel daunting and I want to help demystify the marketing and publicity process for writers. More about me:
- Chartered Institute of Marketing qualified marketer with over 20 years of experience.
- I’ve worked at major brands Freeview and the BBC in London, plus not-for-profit organisations in New York.
- My first novel Kololo Hill was published during a pandemic when all the bookshops were closed! I’ve applied everything I’ve learnt about those challenging marketing conditions to this course.
- This course will give you the help, tools and confidence you need to reach and sell to more readers.