HAVE YOU EVER WONDERED..?
- How publishers market books – who, what, where and when?
- How to market your own books in a way that works for your lifestyle?
- Why marketing and publicity is important for book sales?
- How to work alongside a publisher to maximise marketing efforts together?
- How to create your own marketing plan, whether your self published or traditionally published.
- How you can avoid spending hours on marketing and get on with writing?
- Whether you need a website/e-newsletter/insert-other-marketing-tool-here?
If so… the Marketing for Writers course is perfect for you. Using Neema Shah’s exclusive W.R.I.T.E Marketing Method, you’ll learn all this and far more, so that you can reach the right readers and build more sales.
You can sign up via Eventbrite on the link below and will then be given access to an online portal from 3rd Sept 2021 when the 4-week September course begins.
EXCLUSIVE ACCESS TO THE W.R.I.T.E MARKETING METHOD
You’ll be given to access to award-winning author and marketer Neema Shah’s exclusive W.R.I.T.E Marketing Method.
She takes you through all the aspects of marketing for writers, using real-life book examples and her own experience as a debut author during a pandemic.
- Create a bespoke marketing plan tailored to your book’s audience.
- Identify which marketing activity will work best with your lifestyle.
- Get ideas and suggestions for creating engaging content (images, video, blogposts)
- Understand how to measure the effectiveness of your marketing plan.
- Get expert advice and responses to your queries.
- Meet and network with other writers.
Over 4 weeks, you’ll have access to an online course environment. Each module is taught through videos, worksheets and other materials so you can study at your pace and you can ask me or the other writers on the course questions whenever you want.
Sign up and you’ll be taken to Eventbrite. You’ll then be sent more information on how to access the online course which runs from 3rd Sept to 30th Sept 2021.
Modules
You’ll get access to Neema Shah’s exclusive W.R.I.T.E Marketing Method and also learn:
- Why developing an author brand is important and how to create your own
- An introduction to different types of marketing, how to write a marketing plan and the distinctions between marketing and publicity
- Identifying your target audience and how to apply consumer psychology principles to sell more books
- Social media – the core social media platforms and the different things you can do on them
- Key elements of website and email marketing
- Search Engine Optimisation (SEO) – what it is, why it’s important and how to use it in your marketing
- Measuring effectiveness – the tools and techniques to gauge whether your marketing efforts have made a difference
- BONUS MODULE – What to ask at marketing and publicity meetings, tips and tricks on public speaking plus the tools for creating your own content (images, text and videos) for your marketing
*PLUS BONUS EXTRA*: Exclusive access to the W.R.I.T.E Marketing Method Little Gold Book of tools, resources and much more to help you with your marketing.
ABOUT ME
Publishing your first book can feel daunting and I want to help demystify the marketing and publicity process for writers. I’ve combined all my own qualifications and experience, as well as talking to my fellow author friends, to develop this course. More about me:
- Chartered Institute of Marketing qualified marketer with over 20 years of experience.
- I’ve worked at major brands Freeview and the BBC in London, plus not-for-profit organisations in New York.
- My first novel Kololo Hill was published during a pandemic. Despite that and no six figure deal marketing budget, I’ve used my expertise to gain over 1,000 new followers on Instagram in just three months, seen my tweets regularly gain 500+ likes and a recent tweet has had over 2.5k likes and counting!
- This course will give you the help and tools you need to reach and sell to more readers.
Course runs online from 3rd Sept to 30th Sept 2021. The full price of the course is £85. You can sign up via Eventbrite and will be sent more details closer to the start date.